StyleMama – Petra Sweeney – No Nonsense Approach

When Paris and Milan Fashion Week approaches Petra Sweeney is completely swept up in the chaos of the international event. As a buyer, she is in the thick of the action. Despite her busy career, Petra says that her husband has helped her maintain a good work/life balance. She says that she’s been fortunate to have a spouse whose own career allows him to share in family responsibilities, as well as support her career aspirations.

Petra Sweeney - Paris, France - Photo by Sophia Pagan

Home: Paris, France
Age: 47
Children: 3 – 1 son in university, boy and girl twins aged 15

Petra is a regular fixture at Fashion Week in Paris and Milan where she is a buyer. Her career began in fashion advertising in Australia handling public relations for top international luxury labels.  Currently, she is studying French and photography in Paris.

How does she look so darn good?
Petra attributes living in Paris to her healthy lifestyle. She says the city is made for walking and its the best way to get around. She also has a Vélo (bike) Station in front of her house which she takes full advantage of for longer commutes. (The stations allows residents to rent bikes for a nominal fee in an effort to reduce pollution and road congestion – love it!) She does yoga three times a week and says that the preservative free food in France makes it easy to eat well.

What’s she wearing?
Jacket: Ann Demeulemeester
Dress: Acne
Belt: D&G
Shoes: YSL
Bag: Givenchy
Accessories: Chanel & Bulgari rings. Bracelets from a cool store called L’eclaireur in the Marais

Her Style:
It’s hard to dress down here in Paris. You always leave the house with heels and a jacket, which is opposite to what my life was like in Austrailia. However, I wear what I want to wear. I don’t plan my wardrobe. I wear what feels right and I don’t follow any rules.  I don’t wear any particular labels but I do love to shop anywhere in the Palais Royal, Montaigne Markets, L’Eclaireur,  Rue de Grenelle (the shoe street of Paris),  and the Bon Marché (gorgeous department store). For vintage clothes,  I love Falbalas at St-Ouen Markets, Ragtime, Didier Ludot in the Palais Royal.” – Petra Sweeney

New York-born photographer Sophia Pagan takes inspiration from her everyday life and transforms it into compelling visual art, capturing what she calls “the essence and purity of life.” Her ability to find beauty and meaning in the mundane is what stands out most in her photographs; the viewers, as quiet observers, are left with a stillness that leaves them wanting more. What’s revealed is always unexpected and unanticipated. Prior to becoming a fine art photographer, Sophia received her bachelors degree in Graphic Arts and moved on to work in magazine publishing for 5 years. Now based in Paris, France her unique ability to capture scenes of everyday life and transform them into riveting stories has earned her a strong fan base in the City of Light. For more information, visit or on Facebook.

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2 Responses to StyleMama – Petra Sweeney – No Nonsense Approach

  1. Thara, how do you know so many fabulously gorgeous women? Glad you can’t see me on any given day! haha

  2. Michelle Goddard says:

    Fabulous piece on Petra. To me, her look has always been effortless but with an edge. Perfect pick for StyleMama, she definitely has my vote!

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